Closing Leads with Effective Process
Your leads convert to customers at some point along your story arc. At this point maximizing the chance of that conversion is important.
You need to measure how long a lead takes to get through the funnel, and how often leads fall out of the funnel. You can then refine the way you do business, a term some refer to as conversion rate optimization.
A certain percentage of people fall out during every stage of your funnel and don’t progress to the next stage. As a business owner, you want to be prepared for this inevitability and try to recapture as many of those people as possible. Sometimes it’s an automated action (such as an email is sent); sometimes it’s a manual process (such as a salesperson calls the potential lead to find out whether he’d be interested later).
Determining what is automated
The ability to measure your success
Using Opportunities versus Consumer Sales Funnels
proposal due for the effort you will perform
this assessment is correlated to the size of the opportunity, relationship with
the potential client, and ability to meet the requirement.
number in forecasting.