Creating story arcs and buyer journeys with CRM
The journey that someone takes from first exposure to your brain to becoming a customer can be a long and complex one.
In many ways, this journey is similar to a story, with twists and turns and unpredictable parts. That doesn’t mean you have no control over a customer’s Journey. To the contrary, good process combined with solid understanding of your Market, gives you the power to write the story for your customers.
The story of a customer’s Journey may be long, and there may be many variations to it, but you can measure the entire journey with your CRM analytics. When you combine all the stpes in a customer’s journey into a single, flexible platform, you can track and influence that journey.
Keeping track of where customers come from and the journey they take with your company is why an integrated CRM is so important.
The ultimate goal is to use your CRM to create the best customer experience possible, personalized for each individual, to build your brand and grow your business.